The Rare team had a great day out at the London Book Fair on Monday 20 April 2009 with Holland Publishing announcing the launch of their new children’s publishing business, Little Star Creations.
Bang on the Door is the first major license to be signed and so we joined the two Bang on the Door designers (who Rare previously had the pleasure of working with on Groovy Chick and their many other much-loved iconic charaters) as they gave lucky visitors to the stand some exclusive designs.
Rare secured an exclusive of the new launch with 3 hits in leading publishing title and official show magazine, The Bookseller, an interview with Publisher’s Weekly, and other coverage scored in key licensing trade titles including Licensing.biz, Cynopsis:Kids and Licensing Today Worldwide.
