There are a network of service providers behind most companies to oil the wheels of the licensing business. PR, marketing, safety testing, design, recruitment, logistics and legal are just some of the areas which can be outsourced. Read on for our guide…
Rare Communications
020 7284 5911
Rare Communications (www.rarecommunications.co.uk) is a specialist kids, youth and entertainment PR agency with expertise in the brand licensing and virtual world sectors.
Founded in 2003, the agency has a prestigious client portfolio ranging across broadcast, theatre, TV, music, products and online including The Society of London Theatre; Popworld; BBC Worldwide and In the Night Garden; Green’s; Kindle Entertainment and CBeebies pre-school show Big and Small and TV-Loonland and its properties including Little Princess which airs on FIVE.
Rare is one of a few agencies with expertise within the licensing sector and is well established and recognised within it, working with the UK Licensing Industry Awards and brands such as Bang on the Door amongst others.
Rare was recently appointed by SYCO Music (Simon Cowell’s division of Sony BMG), to join its roster of PR agencies to promote the launch of Same Difference’s debut album.
