Rare Communications

Rare In The Press

How to Turn PR into cold hard cash sales (Doug Richard’s School for Start Ups blog, September 2009)

Many people fundamentally mis-understand the power of Public Relations.
A few weeks ago I touched on the notion that a press release is not always for the press; that sometimes it is more useful as an SEO tool.
But public relations is not really about press releases at all. It is about relationships and stories.
I don’t know [...]

Spreading The Word (The Licensing Source Book, Autumn 2009 and The Licensing Awards Programme, 2009)

Why change a great arrangement? Rare Communications is once again the PR sponsor of The Licensing Awards, the team’s efforts resulting in stacks of pre-awards publicity, both in the written and online press.

Rare Communications (PR Week, August 2009)

RARE COMMUNICATIONS has signed up Laura Lomer, former head of PR at the Science Museum, as a director. The agency has also won a brief to promote the show Numberjacks.

IN THE NIGHT GARDEN HITS CINEMAS (TOYS ‘N’ PLAYTHINGS, APRIL 2009)

The BBC’s pre-school hit In the Night Garden has just a finished a cinema promotion, with a second leg planned for later this year.
The initiative ‘Your Child’s First Cinema Experience’ was organised by specialist kids and entertainment PR agency Rare Communications, which was selected by BBC Worldwide for a second time to promote the BAFTA [...]

INDUSTRY SERVICES MONTH: Sector Guide Special (Licensing.biz)

There are a network of service providers behind most companies to oil the wheels of the licensing business. PR, marketing, safety testing, design, recruitment, logistics and legal are just some of the areas which can be outsourced. Read on for our guide…

Rare Communications
020 7284 5911

Rare Communications (www.rarecommunications.co.uk) is a specialist kids, youth and entertainment PR [...]

RARE WINS PLACE ON SIMON COWELL’S ROSTER (PR WEEK, NOVEMBER 2008)

Children’s specialist Rare Communications has been appointed by Simon Cowell’s division of Sony BMG to join its roster of PR agencies.
Rare has been brought on board to the SYCO Music division to promote the launch of X-Factor finalists Same Difference’s debut single and album.
Rare’s remit is to identify and secure opportunities to assist in building [...]

IN THE NIGHT GARDEN HELPS CHILDREN IN NEED (WWW.TOYSANDPLAYTHINGS.CO.UK)

BBC Worldwide has appointed Rare Communications to launch its In the Night Garden campaign for BBC Children in Need.

The initiative, which commences immediately, will invite well-known celebrities to produce a design for Igglepiggle.

The BBC Children in Need fundraising theme for 2008 is ˜Do Something Different and in the weeks leading up to the [...]

Spreading The Word (The Licensing Source Book Europe, Autumn 2008)

A great arrangement with PR agents Rare Communications as PR sponsors of The Licensing Awards has resulted in stacks of pre-awards publicity both in the written and online press.

Rare Communications wins cake brand brief (PR WEEK)

Rare Communications has been hired by cake mix brand Green’s to handle its relaunch following a competitive pitch.

The agency is charged with handling a trade and consumer media relations PR campaign. The activity will include a launch mailing to key parenting press, competitions and promotions, kids press activity pages and reader offers.

Getting into the mix (marketing)

We gathered together a group of brand-licensing experts to discuss their ideas about how the licensing sector can become more integral to the marketing mix.
The clamour for nostalgia in advertising has been a welcome boost for the brand licensing industry. This year is the 50th anniversary Paddington Bear, for example, and the marmalade-loving Peruvian is [...]