2008 marked the 5th year that Rare Communications were appointed to promote the annual Kids Week in the West End initiative organised by the Society of London Theatre. Running in August, Kids Week is a fun-packed fortnight of theatrical entertainment for all the family offering free tickets for children aged 5-16 to over 50 top London shows plus exclusive activities and workshops.
The Kids Week experience encourages children of all ages to appreciate the magic and excitement of live theatre and enables families who may not otherwise be able to afford it the opportunity to visit London’s West End.
Children can also take part in a range of free activities and workshops designed to engage and inspire the next generation of theatre lovers. Whatever their interests and talents, there’s something for everyone as activities range from the chance to learn show-stopping numbers, meet the cast and crew at question and answer sessions and go behind the scenes and discover the backstage secrets of their favourite show.
Rare Communications implemented an extremely successful PR campaign for this exciting initiative securing coverage across broadcast, national newspapers, London-based media and family magazines. Highlights of the campaign included a news bulletin for the launch of the booking lines on ITV London Tonight, an interview with Grease’s Ray Quinn on BBC London and a full page feature in The Times’ ‘Young Times’ page.
Rare negotiated media partnerships for the event with key parenting title Junior Magazine, popular radio station Heart FM and the Evening Standard.
