For the past 4 years Rare has represented this truly fantastic initiative Kids Week owned by The Society of London Theatre offering a fortnight of fun for all the family with free tickets for children aged 5-16 to top London shows, exclusive activities and workshops.

Visit: www.kidsweek.co.uk

Rare created and implemented highly successful campaigns, introducing new features and elements year on year.  Highlights (of which there have been many) includes setting up interviews with West End talent including Christian Slater and Antony Costa; press launch events at Regents Park open air theatre featured on London Tonight and BBC London and securing of media partnerships with national titles including The Evening Standard and top parenting magazine, Junior.