2009 marks the 3rd year that Rare Communications were appointed by the Society of London Theatre to promote their annual Get into London Theatre (GILT) initiative.
Running in January and February, GILT offers fantastic ticket deals from as little as £15 to over 40 top London shows. The promotion aims to encourage individuals, who may not otherwise be able to afford it, the opportunity to appreciate the magic of London’s West End.
Rare Communications implemented a highly successful PR campaign for the initiative securing coverage across broadcast, national newspapers, London-based media and consumer magazines. Highlights of the campaign included a news bulletin for the launch of GILT on ITV London Today, editorial coverage in the Evening Standard and The London Paper and inclusion in a feature in Sainsbury’s magazine.
Rare negotiated media partnerships for the event with popular radio stations Classic FM and Heart FM and the Evening Standard.
